Ariel Excel Gel

The best laundry detergent ever! What do you think?

Independent consumer group Which? recently awarded Ariel Excel Gel a Best Buy Award in the washing detergent category. It scored higher than the 85 other products tested over the last two years. In fact, it scored higher than any other product tested in its category, even though the others were tested at 40°C and Excel Gel was tested at 30°C!

Ariel Excel Gel has been specifically designed to give outstanding cleaning from as low as 15°C, giving you outstanding cleaning as well as saving you up to £1 per pack on your energy bill!

Here's a forum for you to voice your thoughts about Excel Gel and read what others have to say about it too.

Click here to rate and review Ariel Excel Gel



Average customer rating

6108 reviews

What you've told us so far...

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Best Laundry detergent

Elaine Hutcheson 22.04.2009

Really does clean. Love the package no mess easy to use. Wouldlike it to be a little bit cheaer but will still buy it as its better at cleaning than others i have used.

Scores out of 5
  • Overall rating

    5 stars
  • washing at 30°c

    4 stars
  • stain removal

    3 stars
  • brilliant cleaning

    5 stars
  • value for money

    4 stars

Buy now »

worst purchase

Helen Lang 21.04.2009

I thought the idea of washing at lower temperatures was very good and that is why I bought this product; However, regardless of these merits its horrible smell would stop me from ever buying this product again.

Scores out of 5
  • Overall rating

    2 stars
  • washing at 30°c

    4 stars
  • stain removal

    3 stars
  • brilliant cleaning

    3 stars
  • value for money

    3 stars

Buy now »

could be a bit cheaper

Julianne Washington 21.04.2009

was a bit disappointed, it took a few washes to get out pasta sauce. when the advert states otherwise. apart from that not a bad product

Scores out of 5
  • Overall rating

    4 stars
  • washing at 30°c

    5 stars
  • stain removal

    3 stars
  • brilliant cleaning

    3 stars
  • value for money

    2 stars

Buy now »

Jury is out

Moira Cordon 21.04.2009

I like this product overall and like the easy dispenser and eco - friendly aspects. we have had problems with 3 items now having patches on where the colour has been bleached out. Has anyone else had this problem?

Scores out of 5
  • Overall rating

    3 stars
  • washing at 30°c

    4 stars
  • stain removal

    4 stars
  • brilliant cleaning

    4 stars
  • value for money

    3 stars

Buy now »

Fantastic product

Mike Carter 21.04.2009

I've been using this since it launched and it's great. I love how my clothes smell afterwards!

Scores out of 5
  • Overall rating

    4 stars
  • washing at 30°c

    5 stars
  • stain removal

    5 stars
  • brilliant cleaning

    4 stars
  • value for money

    3 stars

Buy now »

Clean clothes AND good for environment!

Jeremy Brindle 21.04.2009

We only made the switch to Ariel Excel Gel Biological a few weeks ago and have been very pleased thus far. I couldn't say Ariel Excel Gel gets clothes cleaner than our previous detergent, but it's definitely just as good. Given the energy savings using cooler water, plus the environmentally-friendly product, that's more than enough to justify our switch to Ariel!

Scores out of 5
  • Overall rating

    5 stars
  • washing at 30°c

    5 stars
  • stain removal

    5 stars
  • brilliant cleaning

    5 stars
  • value for money

    4 stars

Buy now »

Great Product Bad Packaging

Penny Gillis 21.04.2009

I think Excel Gel does work brilliantly but it is so hard to get it squeezed out of the packaging it is has put me off buying it again. I am a fit 40 year old woman so it can only be worse for anyone older or frailer than me. Please consider redesigning the package - it looks great but is not user friendly.

Scores out of 5
  • Overall rating

    3 stars
  • washing at 30°c

    5 stars
  • stain removal

    4 stars
  • brilliant cleaning

    4 stars
  • value for money

    4 stars