Brilliantly clean, brilliantly sustainable
Save water
Ariel Excel Gel is a super compact gel so it saves 40% water in the manufacturing process.
Save packaging
Because it's a super concentrate, Ariel Excel Gel uses 14% less packaging compared to the most common compact liquids. This means that every case, every palette and ultimately every truck can hold more detergent, meaning we can use 40% less trucks to get the product to your store. Whilst ensuring you get more cleaning power in a smaller pack!!
By dispensing in the drum, Ariel Excel Gel is released into the "heart of the wash" ensuring up to 50% more cleaning actives get to work from the start compared to conventional addition via the machine dispenser drawer. Better cleaning, less waste... brilliant results all round.
Save Energy and Money
Turning to 30°C can save 40% of the energy used in the wash cycle, saving the electricity required to heat the water in your washing machine.
Our award winning 'Turn to 30' campaign has successfully encouraged more and more UK consumers to save energy this way. Ariel Excel Gel, takes this one step further with brilliant cleaning from as low as 15°C. This can save up to 70% of the normal energy required to do your washing. And the manufacturing process we use to create the product uses 30% less energy as well.
It's always important to use the correct amount of detergent in your wash, and Ariel Excel Gel’s unique 'squeeze' dosing device ensures you do just that. Dosing correctly avoids waste and makes your pack of Excel Gel last longer... which has to mean better value for money.