Brrrighter whites
The Ariel Excel Gel formula contains a unique mix of cool cleaning agents that don't need high water temperatures to become effective. It begins cleaning immediately, dispersing and dissolving quickly and completely even at 15°C, ensuring you get brrrilliant whiteness for your whites!
The gel has been specifically designed to work right into your fabrics, offering outstanding stain removal and brrrilliant results even at low temperatures. No wonder consumers are saying it's one of the most brrrilliant detergents they've ever used!