Bottom is the new top
The unique design of new Ariel Excel Gel means there’s no need to slap or shake the pack even when it's almost empty. It's so easy to dispense, that you'll always know exactly what to do. Simply squeeze the gel into the cap on the pack, and place it inside the drum. No drips. No spills. And most importantly, no waste. Now that's brrrilliant!
Gel is the new liquid
The gel and the new bottle allow you to dose with high precision with just a squeeze. Believe it, this small amount of gel will clean a full load!!
Drum is the new drawer
By dispensing in the drum, Ariel Excel Gel is released into the "heart of the wash" ensuring up to 50% more cleaning actives get to work from the start compared to conventional addition via the machine dispenser drawer. Better cleaning, less waste... brilliant results all round.
Cold is the new hot
Ariel Excel Gel has been designed to deliver you outstanding cleaning from as low as 15C.